About Us

Follow your dreams and live your passion they say- that’s exactly what I did in April of 2015. Being a person who looks at fashion with a different lens, I decided to start my label in Vijayawada.

I come from Delhi, the hub of fashion, glitter, glamour and trendsetters. The sense of putting a great outfit together comes naturally when you grow up in a place that plethora of options. And I did what one should always do – picked the best out of rest.

That’s when I knew that this is the path for me. This is what I want to do for the rest of my life. Every time I’d doll up, I’d get compliments. Everyone around me would ask for clothing suggestions and how I make my choices. Those conversations would always make me think, “What if I do this full time? Should I start a label of my own?

So, I decided to let people know that I Am So Fashionable! With that very thought in my mind, I started IASF – I Am So Fashionable by Dimple Kaur.

Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live,” said the great Gianni Versace. That’s what I wanted to express through my design,

With my label, I brought more than just a beautiful outfit on the table. I brought inspiration, comfort fashion, emotions, and the most important factor – happiness. Currently, I make jumpsuits, lehengas, tops, indo-westerns, printed suits and dresses for women. I also have a range of clothes for kids. For me, fashion is much more than a piece of cloth stitched mindfully. It needs to scream a person’s mood and personality.

Today, after all these years, I am ready to expand and ship across the globe.